If you weren't working in the creative industry, what else would you be doing? My hero clients are the ones who genuinely have a purpose and the ones that value craftsmanship. The most fun project was writing the catalogue for IKEA, with Nikki de la Rambelje. That was a lovely surprise, an insight almost.
DEN VITA STENEN MANUAL
I really enjoyed writing Nogal Lange Koekjes, a manual for do-it-yourself copywriters on the client-side, with Willemijn Menken. Out of the campaigns/projects you’ve worked on, which makes you the most proud? And if only I had come up with Ookworst, the name for the vegetarian Hema sausage. Clever, witty and credible despite the fact it’s a fable. The copy for De Korte Termijn Tonijn, for ASN Bank.
DEN VITA STENEN PROFESSIONAL
PROFESSIONAL If you could pick one recent campaign/project that makes you think, ‘I wish I’d done that’, what would it be and why? I am a fan of the language, I even did a minor in Swedish.
DEN VITA STENEN SERIES
I am attracted to and fascinated by that country ever since I saw the Swedish series Den Vita Stenen (The White Stone) on TV. If you didn't live in the Netherlands, where would you live? Lots of different things: Antony & The Johnsons, Khalid, Disclosure, César Franck, James Brown, Childish Gambino and Jesus Christ Superstar. What music could we find on your favourite playlist? Impressive, moving and funny at the same time. It’s about all the things in life that make you wonder: about memory and the pain of recall, about identity, about the past and how you are connected to it. What is your favourite book and why?Įverything is Illuminated, the novel by Jonathan Safran Foer.
The contrast with the gruesome history of the hotel couldn’t be more extreme.
DEN VITA STENEN MOVIE
We stayed there for the festive movie premiere of Bumi Manusia, in which my man has a role. What is the most unforgettable place you have travelled to? It used to be but since they moved everything to YouTube, it’s YouTube. PERSONAL What is your favourite website/app and why? As the Club for Creativity, we'd like to ask you to get creative and draw a self portrait. Through a series of both personal and professional questions, we get to know Daniëlle a bit better and find out where the most unforgettable place she’s travelled to is, which phase of the creative process excites her the most and what for her makes a hero client. Walter Thompson and TBWA, Daniëlle recently decided to go freelance, focusing on writing copy for brands and offering workshops to improve brand language. Having previously worked for agencies including GUC, J. They "fight" for a white stone and order each other on "missions": "when you have completed the "mission" youll get the stone".Member in the Spotlight: Daniëlle van Hengst Member in the Spotlight: Daniëlle van Hengst In our Members’ Spotlight this week, we’re delighted to welcome Freelance Copywriter and Copycoach, Daniëlle van Hengst. The two children, who are alienated, start their own fraternity and call themselves "Fideli" Fia and "Farornas konung" "King of the Dangers", Hampus. When Hampus and Fia meet, they dont want to say their real names. The shoemakers wife and her children think Hampus is stupid as he "always makes trouble and makes them move house" as they have changed home often. One summer day, a boy called Hampus comes to the village together with his stepparents, his uncle who is a poor shoemaker and his wife, and their 6 children. Fia always gets teased by her school mates because she has a useless mother who is a piano teacher in their school. People say bad things about Mrs Pettersson because she is useless and lazy as she just plays piano. Fia and her mother Mrs Pettersson, a piano teacher, live in the big house of the villages "haradshovding" a countryside local judge/lawspeaker, where the bad-tempered housekeeper Malin lives.
The book takes place in a village in the Swedish countryside during the 1930s.
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